Wednesday, August 10, 2011

Kraft Foods, Inc. Dishes Out the ‘Philly’ Flavor on The Balancing Act Airing on Lifetime TV

O2 Media- The Balancing ActPRLog (Press Release) – Aug 01, 2011 – Contact:        
Denise Kraft
O2 Media, Inc.
dkraft@o2mediainc.com
(954) 691-1102

Kraft Foods, Inc. recently completed their shoot introducing the newest addition to their ‘Philly’ family-- Philadelphia® Cooking Crème for O2 Media’s hit morning TV show, “The Balancing Act.”  The segment, which features Richard Bode, Senior Associate Brand Manager with Kraft Foods, will air as part of the ‘myCuisine’ series in August on Lifetime Television.  He’ll share with ‘The Balancing Act’ viewers a way for women solve their dinnertime dilemmas-- turning dinners from ordinary to extraordinary.

“Philadelphia is committed to finding ways that make women’s lives simpler and finding solutions to their everyday issues, such as creating a dinner for the family.  That’s why it is a perfect fit for Philadelphia to partner with The Balancing Act to demonstrate how to use our new product,” says Bode.  

Philadelphia® Cooking Crème is an expertly flavored, easy to use crème that makes tasty dishes any night of the week.  It arrives already seasoned with herbs and spices and most dishes use the entire tub.  In summary, it helps consumers make extraordinary dinners with ease.  

Viewers get your aprons on!  ‘The Balancing Act’ heats up the kitchen as Richard cooks up a variety of chicken dishes using the different flavors of Philadelphia® Cooking Crème; Italian Cheese and Herb Cooking Crème, Savory Garlic Cooking Crème, Original Flavor Cooking Crème, and Santa Fe Cooking Crème.

Make sure to visit http://www.kraftbrands.com/philly/Pages/default.aspx for tasty recipes and more great ways to use Philadelphia® Cooking Crème.

About The Balancing Act
The Balancing Act TV show is produced by O2 Media, Inc. and airs on Lifetime Television at 7:00am (ET/PT).  The Balancing Act is America’s premier morning show that’s about women, for women, and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.    

About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry.  Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television.  The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television.  O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™.  Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers.  

For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Inc. by email at Brandutainment@o2mediainc.com.

From the creators of The Balancing Act and Designing Spaces shows on Lifetime TV, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.

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