PRLog (Press Release) - Aug 11, 2011 - The hoody has started out to be a simple sweatshirt with a hood that protect you from wind, rain, or snow. But now the hoody has transformed into an instant criminal fashion item for London's looting youth. The hoody started out to be a simple sweatshirt with a hood that protect you from wind, rain, or snow. The characteristic design includes large frontal pockets, a hood, and (usually) a drawstring to adjust the hood opening. If they have a zipper they are sometimes called zip-up hoodies. The hoodie is a variant of the popular sweatshirt, which of course come in various shapes and sizes, from pullovers and jumpers to cardigans and hoodies.
The history went back to the Middle Ages, when only Catholic monks were the ones wearing their robes with decorative hoody as the symbol of their existence. Later on, the hoody was used again for working laborer in the 1930s. The modern hoody as we know it made its debut in the 1930s, when Champion Sportswear designed a version to keep New York warehouse laborers warm while they worked. American fashion designer Claire McCardell also helped popularize the hoody around this time. This came in handy for at least two types of people operating in hip-hop’s urban breeding ground: graffiti writers and so-called stick-up kids, or muggers. Wearing a hoodie meant you were keeping a low profile, and perhaps up to something illegal. Other subcultures adopted the hoodie, too — skaters, snowboarders and hard-core punk music fans — and so signified their status as outcasts.
The movie “Rocky” in the 1980s, introduced hooded sweatshirt as a part of sports activity. In the 1990s, hoody was a new symbol for academic activists and athletes. Skate boarders were also using this type of clothing very often, to show their street style and freedom in clothing. Since then, hoodies have been used as a part of daily clothing. Today designers have also tried new designs on hoody to make it less rebellious and also add luxurious taste in it.
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